Hi, we’re Via
At Via we’re real, interconnected and whip smart. Our team comes from all corners of the communications and marketing landscape, and we pride ourselves on being thoughtful, proactive partners who come to the table with bold ideas.
Our sweet spot is strategic communications that drive commercial impact across sectors and markets. We specialise in advising businesses on communications, reputation and marketing and are led by experts that have a hunger to share their insights on how to engage audiences.
Meet our founder
Dan is a corporate communications professional with 23 years’ experience across financial services, technology, and professional services in Australia and Southeast Asia.
Before founding Via with Tala, Dan was with HSBC from 2011 to 2023 where he led teams focused on investment, commercial and retail banking communications in Australia & New Zealand, Singapore and Malaysia. His particular emphasis was on supporting CEOs and executives with their unique leadership and commercialisation communication needs.
Prior to HSBC, Dan led the Reserve Bank of Australia’s media office. He has also held communications roles at Macquarie Bank, KPMG, Insurance Australia Group and advised Intel, Dell and Microsoft when working in a communications agency.
Dan has been a passionate supporter of underdog sections of his local community. Since his teens, Dan has worked as a front-line volunteer in counselling of at-risk and displaced youth within the inner Sydney area, with a particular emphasis on supporting Indigenous youth.
Tala is a bold and astute communications executive who brings vision and disciplined execution to complex and ambitious brand challenges.
Before founding Via with Dan, Tala was Managing Director and Global Head of Communications for Commercial Banking at HSBC Holdings Plc – a US$7bn operation spanning 53 markets.
During her 12 years at HSBC, Tala led the integrated brand, marketing and communications launch of HSBC Innovation Banking. She has led communications teams in major financial centres including New York, Hong Kong, Sydney and London. Tala has successfully supported CEOs and Boards in navigating complex geopolitical situations, sustainability topics, litigation and investor activism.
Like many fellow Trojans (Fight On), Tala is proud graduate of the University of Southern California and is a member of the Board of the USC Annenberg Center for Public Relations.
A first-generation Persian American, Tala is actively advocating for the brave women and men supporting the #womanlifefreedom movement in Iran.
Tala is a bold and astute communications executive who brings vision and disciplined execution to complex and ambitious brand challenges.
Before founding Via, Tala was Managing Director and Global Head of Communications for Commercial Banking at HSBC Holdings Plc – a US$7bn operation spanning 53 markets.
During her 12 years at HSBC, Tala led the integrated brand, marketing and communications launch of HSBC Innovation Banking. She has led communications teams in major financial centres including New York, Hong Kong, Sydney and London.
Tala has successfully supported CEOs and Boards in navigating complex geopolitical situations, sustainability topics, litigation and investor activism.
Like many fellow Trojans (Fight On), Tala is a proud graduate of the University of Southern California and is a member of the Board of the USC Annenberg Center for Public Relations.
A first-generation Persian American, Tala is actively advocating for the brave women and men supporting the #womanlifefreedom movement in Iran.
Our values
Focus
We cut down complexity and remove ambiguity to best understand you and your audiences’ needs.
Ambition
We’re dynamic. We bring energy and passion to help you and your team deliver beyond expectations.
Tenacity
We’re gritty. Relentlessly seeking outcomes over output.
Integrity
We look you in the eyes and tell you what we think is right for your business. Owning the outcome: good or bad.
